Words Are Our Business
Words Matter
Mark Twain said the difference between the right word and the almost right word is the same as the difference between a lightning bug and a lightning bolt.
Key Words
Words matter, and can make or break a business. From websites and e-marketing to videos, social media and infographics, your choice of words can communicate or alienate potential clients.
Your Message
SCL Writing Pros (SCL) is an agency of word specialists headed by writer, editor, and former journalist Cindy Capitani. We’ll fine-tune the messaging you have in place and create new content that can be used in ways you’ve never imagined.
Call
Call us today for a complimentary content audit: 201-966-8900 or email sclwritingpros@gmail.com. We’ll show you the difference the right words can make.
Clients We Work With
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Testimonials
Blog
Everything Writers Need to Know About Plagiarism
Plagiarism is nothing new but quick access to seemingly endless information online and the ability to copy-and-paste with ease has made this criminal practice more common. Whether it’s accidental or intentional doesn’t matter — content theft is illegal and no one is...
How To Cure Writer’s Block
I recently accepted a blog assignment that was basically the equivalent of writing about the art of watching paint dry. One could argue that watching paint dry isn’t an art at all, it doesn’t even qualify for Reddit’s “Of Course That’s a Thing” because it’s not a...
How not to do a follow-up sales call (and is Mary Kay any good?)
When I recently got this mysterious text, my brain immediately went to a chili contest I entered (and lost) with my husband sponsored by the 4H Club. I impulsively answered the text with a chili pepper, because I’ve always wanted to use the chili pepper emoji. In my...